Learn more about DECA. For more information, click on the "Resources" link above.

What is DECA?
DECA's Mission Statement
Benefits of DECA
How is DECA organized?
How does DECA enhance school-career transition?
GeneralInfo
State Staff and Headquarters
Wisconsin DECA Directory

What is DECA?
DECA is a marketing organization made up of students. It is a basic component of a Marketing Education program that supports and enhances related school based and work based learning

DECA provides students with skills and knowledge to succeed in the new global economy

DECA is a local, state and national organization of goal-oriented youth with career interests in marketing, management and entrepreneurship

DECA's Mission Statement
The mission of DECA is to enhance the co-curricular education of students with interests in marketing, management and entrepreneurship. DECA helps students develop skills and competence for marketing careers, build self esteem, experience leadership and practice community involvement. DECA is committed to the advocacy of marketing and the growth of business and education partnerships
What are the benefits of DECA?
Enables students to achieve high academic and occupational standards.

Develops meaningful partnerships.

Links school based learning to the real world of work and family.

Motivates youth to become better students and productive citizens

Develops school and community leaders.

Enhances student self-esteem and self-confidence.

How is Wisconsin DECA organized?
Local chapters are formed with marketing educators serving as advisors

Chapter members develop goals, objectives and activities related to the marketing curriculum.

Members participate in local, district, state and national activities.

State leadership is provided by educational consultants at the Department of Public Instruction.

State Officers develop goals, objectives and activities for student involvement.

Board of Directors composed of teachers, students and state staff set policies and provide direction.

State leadership provides opportunities for creative expression, leadership development, career enhancement, and personal development.

State leadership provides leadership for regional and national activities.

How does DECA enhance school-to-career transition?
DECA serves as a vehicle to transition students into their life’s career.

DECA helps to develop a world class workforce.

Students learn how to communicate in real world situations, solve problems and work in teams.

Students gain respect for the dignity of work while developing high standards.

Business people involved with DECA can:

capitalize on access to some of the best prepared employees

improve the relevance of the curriculum in the educational system

make a difference in the lives of individual students

serve as a positive role model, mentor or training sponsor.

Partnerships between businesses and DECA are win-win experiences:

business people renew their faith in young people and gain personal satisfaction

students gain a positive image of business and business people

students see relevance of school and work

students make informed career decisions

marketing educators align their curriculum to the real world

General Information
Date Established:
Formed on the national level in 1946 and on the state level in 1965.
Tagline:
Developing Future Leaders for Marketing and Management
Logo:
DECA Diamond with description “An Association of Marketing Students”.
Membership:
12,000 members in 140 local chapters.
Tax Exempt
501(c)(3) organization.

State Staff and Headquarters
Sara Adornato
State Advisor , 608-267-9253
sara.adornato@dpi.state.wi.us

Ann Westrich
Marketing Consultant, 608-267-3161
ann.westrich@dpi.state.wi.us

Denise Kittle
Program Assistant, 608-266-8837
denise.kittle@dpi.state.wi.us

Wisconsin DECA
Department of Public Instruction
125 South Webster, PO Box 7841
Madison, WI 53707-7841
(box or package zip code 53702)