We prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and management.
learn more about usDECA is a local, state, and international organization with a mission to prepare emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management. Career focused students build skills through DECA competition, conferences and business mentoring. Wisconsin DECA has mentored students for over 55 years and currently has approximately 11,000 members across the state.
Students become academically prepared for college and careers in marketing, finance, hospitality or management.
Students gain an appreciation for the benefits of service and their potential impact on the community and world.
Students become professionally responsible leaders with ethics, integrity and high standards.

Students practice key leadership skills such as goal setting, consensus building and project management.
DECA’s 2026-2027 membership video gives prospective new members a glimpse into the experiences, opportunities and connections waiting for them. From building real-world skills and competing on big stages to growing as leaders and preparing for their futures, DECA can help them discover their Next Big Thing.