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Olivia is a senior at Hamilton Sussex High School and is incredibly honored to serve as Wisconsin DECA’s VP of Brand Management. Throughout her term, she is excited to highlight the passion and impact of members by strengthening Wisconsin DECA’s online presence and bringing the brand to life like never before. Her initiatives include boosting engagement across social media platforms, tracking analytics to guide strategy, and assisting Team 60 in promoting their initiatives. This year, she is focused on empowering the Leadership Council to contribute regularly to DECA’s social media platforms and refreshing the WI DECA YouTube channel to ensure content is relevant. Outside of DECA, Olivia works in content creation, SEO, and ad spend analysis for Fly Kicks Co., a business originally founded as a DECA project that has now grown into a thriving brand. In her free time, she enjoys watching her favorite soccer team FC Barcelona, traveling to new places, and playing tennis. Olivia is passionate about brand strategy, digital storytelling, and helping every member discover how they can “Go The Extra” in their own DECA journey.
